This past year I’ve had the pleasure of sharing a lot of trail time with Wilderness Running founder Stacy Young. 
Wilderness Running has started this trail co-op idea that I’m really digging. Purchasing through the co-op gives runners the opportunity to get current gear at practically wholesale prices. Prices so low they can’t be listed without breaching contract agreements. (That’s why you have to go all the way to “check out” with an item before you can see the actual price that you’ll be getting on an item offered through the co-op.) The more people that buy into it, the greater the purchasing power. The idea works wonderfully for items like your favorite gels that you know you’re going to burn through during the year. Get them all at once and save loads over retail prices.
I know they’ve got some great items that they’ll be rolling out, so keep an eye on it. You can join their mailing list to be notified of new items as they’re offered, along with the special co-op pricing.